Which UK and European retailers use Mirakl?

Mirakl powers the third-party marketplaces of many of the largest retailers in the UK and Europe. In the UK, its own press releases and customer stories name B&Q, Tesco, Debenhams, Boots, Superdrug, John Lewis, The Range, Freemans and JD Sports. In continental Europe, they name Carrefour, Decathlon, Leroy Merlin, Darty, Maisons du Monde, Metro, Bauhaus, Limango (Otto Group), Worten, Stadium and MasOrange. Mirakl ranks 1 of 43 in our ranking of marketplace platforms, with 90.1/100.

Every company below is cited from a page published by Mirakl, read on 23 October 2026. A retailer that uses Mirakl but has never been named by the vendor is not listed.

UK retailers running a marketplace on Mirakl

Retailer	What Mirakl’s own page says	Source
B&Q	Listed among the brands that “trust” Mirakl	Mirakl press release on Debenhams Group retail media
Tesco	One of the 36 enterprises that launched a marketplace or dropship activity on Mirakl in 2025	Mirakl Momentum 2025 results
Debenhams	Case study: retail media revenue “quadrupled in 3 weeks” with Mirakl Ads	Mirakl customer story
Boots	Boots Marketplace announced on 6 September 2022, to extend the range of boots.com	Mirakl news
Superdrug	“First high street health and beauty retailer marketplace”, 300 brands signed up at launch	Mirakl news
John Lewis	New supplier platform for premium brands, “powered by Mirakl”; John Lewis & Partners listed among the 2025 launches	Mirakl news; Momentum 2025
The Range	Partners with Mirakl to power its online marketplace	Mirakl news
Freemans	Chose Mirakl to scale its dropship strategy, 70 third-party brands on board (18 August 2025)	Mirakl news
JD Sports	Listed among the brands that trust Mirakl	Mirakl press release

Tesco is a telling case: trade press reported in October 2025 that Tesco Marketplace, relaunched in 2024 on another platform, would replatform to Mirakl, and Mirakl’s 2025 results list Tesco among that year’s launches.

European retailers on Mirakl

Company	Country	What Mirakl’s own page says
Carrefour	France	Named among the brands that use Mirakl
Decathlon	France	Named among the brands that use Mirakl
Leroy Merlin	France	Named among Mirakl customers; Leroy Merlin Brazil has its own case study
Darty, Maisons du Monde	France	Named among Mirakl customers
Metro	Germany	Named among Mirakl customers
Bauhaus	Germany	Launched on Mirakl in 2025
Limango (Otto Group)	Germany	Launched on Mirakl in 2025
Worten	Portugal	Case study: seller adoption up 130%, monetisation up 267% with Mirakl Ads
Stadium	Sweden	Case study on sports retail media in the Nordics
MasOrange	Spain	Case study: turning a telecom customer base into retail revenue

ASOS and Airbus Helicopters are also named in Mirakl’s standard press boilerplate, alongside Macy’s in the US.

Why so many large retailers choose Mirakl

The pattern in these launches is the same: a retailer with a mature ecommerce site wants to extend its range with third-party sellers or dropship suppliers without replacing its storefront. Mirakl is a dedicated marketplace layer: seller onboarding, catalogue validation, order routing, commissions and payouts, and, increasingly, retail media sold to those sellers (Debenhams, Worten and Stadium all have Mirakl Ads case studies).

In our ranking, Mirakl leads the enterprise marketplace platforms:

How to check a retailer’s marketplace platform yourself

1. Look at the seller pages. Retailer marketplaces usually publish a “sell with us” page; Mirakl-powered ones often point sellers to Mirakl Connect.
2. Read the vendor’s press releases, not only the retailer’s: vendors name their customers, retailers rarely name their software.
3. Check the date. Retailers replatform: Tesco’s marketplace moved platforms in its second year.

See also: Mirakl alternatives, Mirakl vs Marketplacer, Mirakl vs VTEX and the full Mirakl review.