Mirakl vs Virto Commerce
Mirakl scores 90.1/100 (1st of 43) and Virto Commerce scores 66.2/100 (7th) in our ranking of marketplace platforms for the UK and Europe. Both are scored on the same 7 criteria, from public, dated sources.
Mirakl is the reference platform of these comparison pages. That choice decides which pages exist, not the scores: every platform is scored with the same method, shown on the methodology page.
Score, criterion by criterion
| Criterion | Mirakl | Virto Commerce |
|---|---|---|
| Enterprise trust /20 | 20 | 15 |
| AI capabilities /20 | 20 | 15 |
| Marketplace operations /17 | 17 | 17 |
| Ecosystem /15 | 10 | 0 |
| User reviews /12 | 7.1 | 8.2 |
| Business models and architecture /11 | 11 | 11 |
| Revenue levers /5 | 5 | 0 |
| Total | 90.1/100 | 66.2/100 |
Profile and capabilities
| Mirakl | Virto Commerce | |
|---|---|---|
| Solution type | Enterprise marketplace platform | Commerce platform with marketplace module |
| Marketplace models | B2C, B2B, Dropship & curated catalog | B2B, B2C, Services & rentals |
| Deployment | SaaS | SaaS, Self-hosted |
| Headquarters | France | United States |
| Pricing | Quote-based | Subscription based on GMV (from 0.5%) or on orders (from $2 per order), quote on request |
| User reviews | 4.5/5 on Capterra (20 reviews) · 4.1/5 on G2 (14 reviews) | 4.5/5 on Capterra (8 reviews) · 4.6/5 on G2 (22 reviews) |
| Seller onboarding | Yes | Yes |
| Catalogue management | Yes | Yes |
| Order management | Yes | Yes |
| Commission management | Yes | Yes |
| Split payments and seller payouts | Yes | Yes |
| Dropship support | Yes | Not stated |
| Multi-currency | Yes | Yes |
| Headless API | Yes | Yes |
| Retail media (seller advertising) | Yes | Not stated |
| Native mobile apps | Not stated | Not stated |
| Returns management | Not stated | Not stated |
| Seller performance scoring | Yes | Not stated |
| B2B buying features | Not stated | Yes |
“Not stated” means the vendor's public pages do not mention it.
Choose Mirakl if…
- Mirakl ranks 1st of 43, Virto Commerce 7th
- Higher score on enterprise trust: 20 against 15 out of 20
- Higher score on AI capabilities: 20 against 15 out of 20
- Higher score on ecosystem: 10 against 0 out of 15
- Higher score on revenue levers: 5 against 0 out of 5
- Mirakl states dropship support, retail media (seller advertising), seller performance scoring, which Virto Commerce does not state
- Named customers include Best Buy, Macy's, Leroy Merlin, Carrefour, B&Q, JD Sports
Choose Virto Commerce if…
- You want a commerce platform with marketplace module rather than an enterprise marketplace platform
- You want a published price: Subscription based on GMV (from 0.5%) or on orders (from $2 per order), quote on request
- Virto Commerce scores higher on user reviews: 8.2 against 7.1 out of 12
- Virto Commerce states B2B buying features, which Mirakl does not state
Mirakl vs Virto Commerce: frequently asked questions
What is the difference between Mirakl and Virto Commerce?
Mirakl ranks 1st of 43 in the 2026 ranking of marketplace platforms for the UK and Europe, with 90.1/100 (enterprise marketplace platform). Virto Commerce ranks 7th with 66.2/100 (commerce platform with marketplace module). The gap is 23.9 points out of 100.
Where does Virto Commerce beat Mirakl?
Virto Commerce scores higher on user reviews (8.2 against 7.1).
How much do Mirakl and Virto Commerce cost?
Mirakl: Quote-based. Virto Commerce: Subscription based on GMV (from 0.5%) or on orders (from $2 per order), quote on request.
Can these scores be checked?
Yes. Both platforms are scored with the same public method: 7 criteria, 100 points (Enterprise trust 20, AI capabilities 20, Marketplace operations 17, Ecosystem 15, User reviews 12, Business models and architecture 11, Revenue levers 5). Each point is tied to a public source listed on the platform's page, and no vendor can pay to change its score.